The Role of Book Reviews in Generating Excitement for a Release

May 7, 2024 | Market

Building Buzz: The Role of Book Reviews in Generating Excitement for Your Upcoming Release

image of a person leaving book reviews on a phone

You’ve poured your heart and soul into writing your book, but now comes the tricky part – getting people excited about it. What’s one of the most powerful tools at your disposal? Book reviews. 

Whether you’re a seasoned author or a first-time writer, understanding the role of book reviews is key to creating hype around your new book. 


Why Book Reviews Matter for Authors


Book reviews serve as social proof of the quality of your book. In other words, they act as endorsements from readers who have already experienced your writing. Positive reviews give readers confidence that they will be investing their time and money in a worthwhile book. This is especially important for new or self-published authors who may not have established themselves yet in the literary world.


When we enjoy something we want to tell others about it. So, when a reader enjoys a book, they are likely to share their thoughts and opinions with others, either through word of mouth or by leaving a review on various websites such as Goodreads, Amazon, or Barnes & Noble. According to research done by Nielsen Book Research, 92% of consumers say that they trust recommendations from friends and family over any other form of advertising.


Book reviews also play a significant role in getting your book noticed by literary agents and publishers. Many publishing houses take into consideration the number and quality of reviews when deciding whether to take on an author or not. A large number of positive reviews can demonstrate to publishers that your book is selling well and you have a following of readers. 


Reviews also play a crucial role in increasing an author’s visibility in the crowded market of books. Many online retailers use algorithms to suggest books based on customer browsing history or previous purchases -and positive reviews can significantly boost this recommendation process by increasing the chances of your book being seen by potential buyers.


Book reviews are a vital marketing tool for authors in generating excitement and driving sales for their upcoming release. 


The Power of Social Proof in Marketing Your Book


But how do you go about getting these coveted positive book reviews? Firstly, make sure that your book is well-written and professionally edited before sending it out for review. Readers are more likely to leave negative reviews if they find errors or inconsistencies in your writing.


Next, reach out to bloggers and professional reviewers who specialize in reviewing books within your genre. Send them a copy of your book along with a personalized note explaining why you think their audience would enjoy reading it. (If you want to learn more about this process, check out this training we did.)


You can also leverage social media platforms like Twitter and Instagram by using relevant hashtags (#bookreview #amreading) to connect with potential reviewers or ask for recommendations from fellow writers.


Another effective way to gather reviews is by offering advanced reader copies (ARCs) in exchange for honest feedback. This not only helps build buzz around your upcoming release but also gives you valuable insight into the reception of your book before its official launch.


Social proof through book reviews can be a game-changer in marketing your upcoming release. It adds credibility, generates excitement, and increases sales potential for your book. So don’t underestimate the power of social proof and make sure to incorporate it into your book marketing strategy.


How Does This Fit Into Your Book Launch Strategy?


  1. Prioritize Advance Reviews: As an author, one of the best things you can do is secure advance reviews for your book before its official release. This means reaching out to potential reviewers (such as bloggers or professional reviewers) and providing them with early access to your book. Their reviews can then be used to create pre-release buzz and help attract more attention from potential readers.


  1. Leverage Social Media: With the rise of social media, sharing book reviews has become easier than ever before. Authors can share positive reviews on their own social media channels, while also encouraging others to do the same through hashtags or by tagging the reviewer directly. This allows for maximum exposure and reach for the review.


  1. Include Book Reviews on Your Website: Your author website should not only showcase your books but also highlight any positive reviews you have received. Consider creating a dedicated section on your website where you can feature these reviews prominently for visitors to see.


  1. Utilize Amazon Reviews: Amazon is often one of the first places people go when looking for information about a book or considering making a purchase. Therefore, having positive reviews on this platform is crucial. Encourage readers who have enjoyed your book to leave a review on Amazon, as this will not only boost sales but also improve your overall visibility on the site.


5.Pitch to Influential Reviewers: While it may be tempting to solely focus on securing popular blogs or major publications to review your book, don’t overlook the power of smaller, niche reviewers. These reviewers may have a dedicated following in your specific genre and can reach a highly targeted audience.


Want to learn more? Check out Book Launch in a Box


Fundamental 3 of Book Launch in a Box covers reviews and so much more! In Creating Buzz: Consumers & Launch Team we talk about how to get reviews from readers and manage your launch team for greatest success. 



What is Book Launch in a Box?


No matter when your book is launching, knowing how to create buzz around your book is something you can never start too early — and, even if your book is already launched, it’s something you’ll want to keep doing for a long time afterwards!


Book Launch in a Box is our comprehensive 6-month program covering 6 fundamentals to ensure both you and your book are ready for book launch and beyond.


We teach the strategy, provide the tools to implement, and help you create your own success through live (virtual) Q&A sessions, implementation, and accountability. 


In this program, you will get:

  • 6-month program with on demand training (access and complete whenever you want) supplemented with live support
  • 6 lesson modules – The Foundations of a solid pre-launch, launch, and post-launch marketing
  • Q&As with the experts to support the trainings
  • Instruction for using key marketing tools to grow your readers and reviewers
  • Worksheets, templates, resources we’ve created to save you time and energy
  • Private FB community for additional support
  • Guest experts and resources
  • No expiration date to training materials


Our June 2024 cohort is currently open for enrollment. Learn more here:

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