It’s a pretty exciting time to be creating on Instagram, and not just creating Reels. You CAN still grow your account and see success without Reels. Remember, the platform is favoring Reels, but your audience might not be. As in all marketing, make sure you’re playing to what your audience wants and not the trends. We’re here to build long-lasting visibility and not flashy viral content.

If you go through this month without frustratingly throwing your phone and saying “WHY, INSTAGRAM, WHY?” then I’m extremely jealous because all of us Instagram managers have been complaining for the past few weeks about countless updates, Instagram Story Cameras disappearing, app crashes, and more. Phew! Besides all of that, most of Instagram’s updates in June revolved around safety, especially with the recent Supreme Court opinions.

If you go through this month without frustratingly throwing your phone and saying “WHY, INSTAGRAM, WHY?” then I’m extremely jealous because all of us Instagram managers have been complaining for the past few weeks about countless updates, Instagram Story Cameras disappearing, app crashes, and more. Phew! Besides all of that, most of Instagram’s updates in June revolved around safety, especially with the recent Supreme Court opinions.