Resources

Publishing & Production

Amazon A+ Content for Authors

Amazon A+ Content for Authors

2021 has been a huge year for changes at Amazon for authors. We’re all still feeling our way around Kindle Vella, and now they’re rolling out the new-to-us Amazon A+ Content program. It’s all part of some changes that should help authors – especially indie authors – boost their bottom line and have a lot more control over their presence and revenue streams on the site. Let’s explore what’s available with Amazon A+ Content for Authors.

What is the Kindle Vella program?

What is the Kindle Vella program?

In April, Amazon announced their new Kindle Vella program. This brand new opportunity is tailor made for indie authors and new voices in publishing. It also seems to be an interesting way to diversify your income as an author, always key to making a writing life work. 

It’s open to US-based authors writing in English now, and it will be ready for readers this summer. Is it right for you? Let’s dig into it!

Marketing & Launch

Amazon A+ Content for Authors

Amazon A+ Content for Authors

2021 has been a huge year for changes at Amazon for authors. We’re all still feeling our way around Kindle Vella, and now they’re rolling out the new-to-us Amazon A+ Content program. It’s all part of some changes that should help authors – especially indie authors – boost their bottom line and have a lot more control over their presence and revenue streams on the site. Let’s explore what’s available with Amazon A+ Content for Authors.

The Basics of a Book Blog Tour

The Basics of a Book Blog Tour

It can be a challenge to spread the news about your book, especially once the thrill of the launch is done. It takes a bit of recalibration for authors to figure out how to develop a long term strategy to ensure continued success.

Our friend Mardine Perrins published Expiration Date, her dystopian medical thriller, this winter. Now, she is taking charge of her book’s post-launch marketing strategy by kicking off her very first book blog tour on June 21! If you love to read, or if you just want to find out more about how it’s done, check it out here. 

Dying of a broken book marketing heart?

Dying of a broken book marketing heart?

Our FAITH in our book gives us the courage to continue… however, if we aren’t doing the right things, if we aren’t making the most strategic decisions, if we aren’t powering forward in a way that puts us in a position to actually have that success, we can wind up completely exhausted, tired of saying, “it’s gonna get there!” and our faith begins to dwindle if we don’t see the results we were looking for.

Four Ways to Rock Your Virtual Book Launch

Four Ways to Rock Your Virtual Book Launch

Book launches used to be crowded, public events, often with lavish budgets to match the lengthy guest list. But the way we look at launch day activities has really changed, thanks to new technology and the real need to lock down during the pandemic. And there’s every indication that these new “slipper-friendly” online book events are sticking around. 

Is it a bad book? – Targeting Your Ideal Reader

Is it a bad book? – Targeting Your Ideal Reader

Sometimes the wrong person stumbles on your book, and there are just going to be those people who don’t like it. But sometimes these bad reviews come from bad marketing, along with targeting the wrong types of readers.
By ensuring you know exactly WHO your reader is, and making a concerted effort to market to that particular audience, you can make sure that reviews like this are far and few between. That they only happen when the wrong reader stumbles across the book.

Reaching Your Ideal Reader

Reaching Your Ideal Reader

Today I want to tell you about my friend Lila. She wrote a book for kids that was really beautiful. It had gorgeous illustrations from a wildly talented professional artist, she had a story that engaged children and shared a deeply personal – but somehow still universal – message. This book had everything going for it.

When I met Lila, she was trying to figure out how to market this book. As always, we sat down and talked about her ideal reader. It’s important to know your ideal audience when marketing your book and sometimes, your ideal audience isn’t the same as your ideal reader.

Resources & Training

What is the Kindle Vella program?

What is the Kindle Vella program?

In April, Amazon announced their new Kindle Vella program. This brand new opportunity is tailor made for indie authors and new voices in publishing. It also seems to be an interesting way to diversify your income as an author, always key to making a writing life work. 

It’s open to US-based authors writing in English now, and it will be ready for readers this summer. Is it right for you? Let’s dig into it!