Stop Guessing. Start Launching.
Most authors spend months writing their book… then like two weeks trying to launch it. BLAB teaches you how to integrate marketing from the very beginning.
WHO THIS IS FOR:
You’ve poured everything into your book. The last thing you want is to publish into silence.Maybe you’ve watched other authors announce a launch and wondered, “How did they get all those reviews so fast? How do they know exactly what to post and when?” Or maybe you already launched — and it didn’t go the way you hoped.Either way, you’re in the right place.Book Launch in a Box (BLAB) is the step-by-step launch system built by authors, for authors—grounded in traditional publishing and marketing best practices blended with tactics that work for indie authors and regularly updated for the way readers discover books today.
What is Book Launch in a Box?
BLAB is a 6-month cohort program that takes you from “I have a book coming out” to “I have a full launch plan, an audience of ready readers, and the confidence to execute it.”This isn’t a quick course you forget about. It’s a structured system — with live support, a digital workbook, templates, community, and expert guidance — that covers every stage of your launch:Before launch. Launch day. And the months after.Because the authors who win long-term aren’t the ones who sprint to launch day — they’re the ones who built the right foundation first.
Strategy
You’ll learn exactly what to do, in what order, and why — through video trainings, a comprehensive digital workbook, and guest expert sessions from publishing professionals.
Tools
We don’t just teach concepts. We give you the actual templates, trackers, email sequences, influencer lists, and checklists to implement — so you’re never starting from scratch.
Community & Accountability
You’re not doing this alone. Live Q&A sessions, co-working sessions, and a private community of fellow authors mean you always have someone to answer your questions and cheer on your wins.
THE BLAB LAUNCH ARCHITECTURE:
Module 1:
Build Your Marketing Foundation
You can’t sell a book to “everyone.” In this module, you’ll get crystal-clear on WHO your reader is, where they live online, and what makes them click “buy” — so every marketing decision you make from here forward has a target. We’ll discuss the themes of your book, norms of the genre, reader expectations, and messaging tactics you need to find readers.
Module 2:
Position Your Book to Sell
Your metadata isn’t just administrative — it’s marketing. Learn how to write a description, choose categories and keywords, and frame your book so the right readers find it and immediately know it’s for them.
Module 3:
Build Your Reader Army Before Launch Day
This is where launches are won or lost. You’ll learn how to recruit ARC readers, secure reviews, engage influencers, and create buzz — before your book is even available to the public.
Module 4:
Launch Day Success
Launch day isn’t a single moment — it’s a campaign. We’ll walk you through exactly what to do in the days leading up to launch, on launch day, and immediately after to maximize visibility and sales velocity.
Module 5:
Keep the Momentum Going
Your book has a life beyond launch week. Discover how to sustain visibility, grow your reader base, leverage your launch for speaking and media opportunities, and set up your next book for an even bigger launch.
Module 6:
What Comes Next — Your Author Future
This isn’t the end. It’s the beginning. We’ll help you map your next moves — whether that’s a series, a business, a speaking career, or simply becoming the author you always imagined being.
What’s included?
In this course, you will get:
- 6 months of on-demand video training (access forever, no expiration)
- Live Q&A sessions with Alexa and the team — your questions, answered
- Hands on support
- Co-working and accountability sessions to keep you moving
- The BLAB Digital Workbook — your step-by-step launch command center (Value: $297)
- Curated “book-fluencer” list: bookstagrammers, bloggers, booktubers, and reviewers ready to support your launch (Value: $1,200+)
- Consolidated trade and editorial review submission list
- 30 Days of Reels Ideas + Plug-and-Play Calendar
- Email sequence templates: ARC readers + general subscribers
BONUS Content! (We’re always updating and upgrading bonuses, so you can expect things like this)
- Bonus training: Comp Title Research (find your book’s best marketing position)
- Bonus workshop: Proper Market Positioning
- Tutorials on relevant marketing tools and strategies
- Private community for support, feedback, and collaboration
- Discounts on key marketing tools and additional training
- Pay ONCE, go through TWICE! Our cohorts are invited to return the following year to go through again
Your Investment: $997 ($697 Early bird)
(Payment plans available)
For context: hiring a book publicist for a single launch typically costs $3,000–$10,000. BLAB gives you the framework and structure, access to experts, and feedback and support all the way.
Our FINAL Cohort Opens June 22, 2026
This live coaching program will not be offered again until June 2027.
If you have a book coming out in late 2026 or 2027, this is your window. Authors who join now will have 6 full months to build their audience, secure reviews, and step into launch day with a plan that works.
Next cohort: June 22, 2026. Doors close when cohort is full.
We expect attendees to have some basic knowledge of technology associated with marketing – websites, social media, and email lists, or have someone they can hire to help them with these elements. We have some training programs included on this, but this is not a tech heavy tutorial program. It’s marketing strategy. We’ll be here to walk you through the steps and answer your questions to the best of our ability!
What Past Attendees Are Saying
BLAB Cohort Success Stories
This is my fifth novel, and for the first time, I really feel in control of the pre-launch and launch activities. I have my ARC readers lined up; the first few reviews are already up on Goodreads; I’m hitting my target market; and I’ve got lots of ideas to implement between now and 19th October. And that’s all thanks to Book Launch In A Box. Alexa and the team made sure I worked through everything step by step; and they were always ready to answer questions, no matter how trivial, or how often they’d been asked before.
Elizabeth Ducie, author of Murder at Mountjoy Manor, a cozy mystery set in an English village.
BLAB gave me so much inspiration because of the knowledge about the publishing and marketing world. I am a new author with only one book published, so this information was priceless.
Our Next Cohort Opens June 22, 2026
This cohort will not be offered again until June 2027.
If you have a book coming out in late 2026 or 2027, this is your window. Authors who join now will have 6 full months working together to build their audience, secure reviews, and step into launch day with a plan that works. You maintain access to the contents indefinitely.
Next cohort: June 22, 2026. Doors close when cohort is full.
THIS IS NOT FOR YOU IF...
❌ You’re launching in the next 4–6 weeks and don’t have time to build a foundation
❌ You want someone to do your marketing for you (we teach you to own this)
❌ You’re rapid-launching multiple books and need a speed strategy
❌ You’re looking for a passive course to watch once and forget
THIS IS FOR YOU IF...
✅ You want to launch your book with confidence, not guesswork
✅ You’re willing to do the work — and want expert guidance while you do it
✅ You understand that a great launch is built over months, not days
✅ You’re ready to build an audience of real readers who actually buy your books
Our Next Cohort Opens June 22, 2026
This cohort will not be offered again with live coaching. After this, it will be only self-paced.
If you have a book coming out in late 2026 or 2027, this is your window. Authors who join now will have 6 full months working together to build their audience, secure reviews, and step into launch day with a plan that works. You’ll have access to the content indefinitely.
Next cohort: June 22, 2026. Doors close when cohort is full.
FAQ
I'M LAUNCHING IN JUNE/JULY/AUGUST - SHOULD I JOIN?
WHEN DOES THE COURSE RUN?
Our next cohort begins 6/22/26. The program runs for a total of 6 months.
DO I HAVE TO ATTEND LIVE?
Nope! I’m calling it a LIVE program because I’ll be running live Q&A sessions, co-working sessions, and other events for you to join IF YOU CAN – to help you implement. But the course is designed so that you don’t ever have to attend a live event if you’re unable to do so. Everything is recorded. For the Q&A sessions – you’ll be able to post your questions in the Facebook group or send via email, and we’ll ensure they are answered – at the beginning of the Q&A session so you don’t have to watch the entire replay.
WILL I GET 1:1 COACHING?
We will not offer 1:1 coaching, but you will have opportunities to ask questions during our weekly Q&A sessions. Your individual questions will be answered through the program, so you can consider these mini coaching sessions!
I'M REALLY BUSY. DO I HAVE TO COMPLETE ALL THE WORK DURING THE PROGRAM?
HECK NO!!! The goal in the 6 months is to teach you the fundamentals of all of these elements and give you the tools and resources to know what is going to be the best approach to YOUR launch. By the end of the program, you will know exactly what to do and on what timeline works for you. You will implement that on your own timeframe. And we’ll be in the group ready to cheer you on and support that launch when it happens.
I DON'T LIKE GROUP COACHING PROGRAMS
Ironically, neither do I! And because of the bad experiences I have had in previous group coaching situations (for which I paid a lot of money!) I have structured this program in a way that is designed to make sure everyone is getting personalized feedback. All participants will receive the same training modules and the same resources, but through the live coaching sessions, Q&As and sessions with my team, I feel certain you will feel as if your specific questions are answered. Now, we’re not going to do the work FOR you unless you hire us to do that, but we’ll be giving feedback to your project. And if you’re unable to attend the live Q&A sessions, just get me your questions and I’ll record the answers.
WHAT IS THE INVESTMENT?
$997 for the full six months. Be sure to sign up while on Early Bird pricing, with coupon codes we’ll provide to our email subscribers. Not on our email list? Send us an email at info@writepublishsell.co and we’ll let you know if we have any active coupon codes!
HOW LONG DO I HAVE ACCESS TO MATERIALS?
As long as I’m still operating my business and keeping the program open. If I should ever decide to close down shop, you’ll be sent a message to go download any materials you still need.
I WOULD RATHER HAVE SOMEONE DO THIS FOR ME...
I hear you on this! We used to offer done for you marketing and launch services. Until we realized how much the author really needs to be involved in the process. However, once you learn the basics, you can hire a team to help you implement. We’ll cover this in the program!
I HAVE TAKEN A LOT OF BOOK MARKETING COURSES...
Probably not more than I have! 😉 Just kidding. I think what I hear in this question is… how will this program be different? Well, first of all, my background as an author of multiple genres AND a publisher AND a book marketing expert has allowed me to build a baseline of knowledge that is pretty expansive. This course teaches some elements I’ve never seen taught in other book marketing programs. This is NOT a quick marketing endeavor. This program is hard work and there’s a lot to do (again, we expect it will take you some time to implement it all) and is based off of a traditional publishing approach – because it works. If you’re in a hurry, need to speed launch your book, are rapid launching multiple books, or aren’t interested in a 3-6 month approach to your book launch, this program probably isn’t for you. AND.. Unlike a course where you just get told about concepts, we’re going to help you implement those concepts.
HOW MUCH TIME PER WEEK IS THIS GOING TO TAKE?
I'VE GOT A PUBLISHER - IS THIS WORTH IT?
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