5 Essential Tips for Promoting Your Book Before Launch Day

May 14, 2024 | Market

5 Essential Tips for Promoting Your Book Before Launch Day

people celebrating before launch day with confetti

Your publishing date is fast approaching and you’re staring at the daunting task of promoting your book before launch day. Don’t worry – we’ve got you covered! From leveraging social media to securing early reviews, these strategies will set you on the path to a successful book launch. 

In today’s saturated book market, a strong book launch strategy is essential for any author hoping to make an impact and succeed. The competition is fierce, and with thousands of new books being published every day, it can be challenging to stand out from the crowd. Therefore, having a well-planned and executed book launch is crucial in creating buzz and generating interest in your work.

Your book launch strategy should create awareness, build anticipation, establish author credibility, and set your book up for success. With proper planning and execution, a successful book launch can set your book up for long-term success in the ever-evolving publishing industry.


Tip 1: Start marketing early – building anticipation and buzz before launch day


One common mistake that many authors make is waiting until the last minute to start marketing their book. We’re firm believers in “You should have started marketing yesterday.” Waiting until your book is ready to launch can lead to a lack of buzz and interest around your launch day, resulting in lower book sales. To avoid this, it is important to start promoting your book early on and build anticipation and excitement among potential readers.

The first step in building anticipation for your book launch is to create a solid marketing plan. This should include a timeline of when you will start promoting your book, what platforms you will use, and what strategies you will implement. It’s essential to have a clear understanding of your target audience and where they spend their time online so that you can effectively reach them.

Connect directly with potential readers who have shown interest in your work. Don’t underestimate the power of word-of-mouth promotion from family members, friends, colleagues, and even beta readers who have read an advanced copy of your book. Encourage them to share your book with their networks and leave reviews on platforms like Amazon and Goodreads.

Need guidance on the timeline and strategy? Check out our newest freebie – the pre-launch marketing strategy!

Tip 2: ARCs (Advance Reader Copies) and launch teams for reviews and promotion


You can’t go wrong with giving out Advance Reader Copies (ARCs) and creating a launch team. ARCs are early copies of your book that are sent out to a select group of readers in exchange for reviews and promotion. You can send countless digital copies, but we typically recommend limiting the number of physical copies you give out. Your launch team is a bit more dedicated than your ARC team. These are dedicated individuals who have agreed to help spread the word about your book before it hits the shelves. Some people will belong to both groups. 

Between these two groups, you will reach new audiences, generate reviews, create hype before launch day, and improve your book’s visibility.

By sending ARCs to influential reviewers or bloggers in your genre, you have the potential to reach new audiences that may not have heard of you before. These reviewers often have large followings who trust their recommendations, making them valuable allies in getting the word out about your book.

Creating a launch team brings together enthusiastic supporters who are willing to help promote your book. These team members can share your book on their social media platforms, write reviews, and even host giveaways or events to spread the word about your upcoming release.

ARCs and launch teams are powerful tools for promoting your book before it hits the shelves. 


Tip 3: Position your book properly – targeting the right audience and leveraging your author brand


One of the most crucial elements of promoting a book successfully is positioning it in front of the right audience. Identifying and targeting the specific group of readers who are most likely to be interested in your book will significantly increase its chances of success. This tip also involves leveraging your author brand to create a strong presence in the market and establish yourself as an expert in your genre.

Once you have identified your target audience, it’s time to leverage your author brand. Your author brand is essentially how you present yourself as an author, both online and offline. To effectively leverage your author brand, make sure all aspects of it align with your book’s message and tone. This includes having a well-designed website, active social media presence, professional headshots, and consistent branding across all platforms. By creating a strong online presence that reflects who you are as an author, you will attract readers who resonate with your brand..

Positioning your book correctly and leveraging your author brand go hand in hand when it comes to promoting your book successfully. 


Tip 4: Plan launch day activities – virtual events, giveaways, collaborations and more!


Your book launch day is a significant milestone in your writing journey and it deserves to be celebrated! However, in today’s digital age where everything is online, it is important to plan virtual launch day activities to reach a wider audience and create buzz for your book. Here are some essential tips for planning successful launch day activities:

Host Virtual Events:

Virtual events are a great way to engage with your readers and promote your book on launch day. You can organize virtual book readings, Q&A sessions, or author interviews through platforms like Zoom or Facebook Live. This will not only give your readers a chance to connect with you but also allow them to learn more about your book before purchasing it.

 Collaborate with Other Authors:

Collaborating with other authors in your genre can help you expand your reach and gain new readers on launch day. You can co-host virtual events or cross-promote each other’s books on social media platforms. This will not only benefit both of you but also create a sense of community within the writing industry.

Create Buzz with Giveaways:

Who doesn’t love free stuff? Offering giveaways on launch day is an effective way to generate excitement around your book and attract potential readers. You can offer signed copies of your book, merchandise related to the story or even exclusive access to bonus content as prizes for the giveaway.

Utilize Social Media:

Social media has become one of the most powerful tools for promoting any product, including books! Create a buzz around your book by using relevant hashtags, sharing sneak peeks or behind-the-scenes moments from the writing process leading up to launch day. Engage with your followers through interactive posts and contests that will keep them interested in your upcoming release.

Reach Out to Influencers:

Influencer marketing has become increasingly popular in recent years and can be a great way to promote your book on launch day. Collaborating with influencers who have a strong following in your target audience can help you reach a wider audience and gain credibility for your book.

Launch day is not just about promoting your book, but also about celebrating the hard work you put into it. By planning virtual events, collaborating with others, utilizing social media, offering giveaways and reaching out to influencers, you can make your launch day a success and create momentum for the future success of your book. So start planning now to make sure that your launch day is one to remember!


Tip 5: Join Book Launch in a Box


These topics are what we cover in our 6-month Book Launch in a Box program! 

In fact, these are the modules: 

  • Module 1: Positioning your book to sell
  • Module 2: Finding Readers – how to get your book reviewed 
  • Module 3: Creating Buzz – beyond the readers – for Retailers, Librarians, etc
  • Module 4: Blurbs, descriptions, & messaging for your target reader
  • Module 5: Growing your email list; tools, tactics, and support
  • Module 6: Expanding Your Reach! Beyond the launch visibility, ads, promos, and more!

What is Book Launch in a Box?


No matter when your book is launching, knowing how to create buzz around your book is something you can never start too early — and, even if your book is already launched, it’s something you’ll want to keep doing for a long time afterwards!


Book Launch in a Box is our comprehensive 6-month program covering 6 fundamentals to ensure both you and your book are ready for book launch and beyond.


We teach the strategy, provide the tools to implement, and help you create your own success through live (virtual) Q&A sessions, implementation, and accountability. 


In this program, you will get:

  • 6-month program with on demand training (access and complete whenever you want) supplemented with live support
  • 6 lesson modules – The Foundations of a solid pre-launch, launch, and post-launch marketing
  • Q&As with the experts to support the trainings
  • Instruction for using key marketing tools to grow your readers and reviewers
  • Worksheets, templates, resources we’ve created to save you time and energy
  • Private FB community for additional support
  • Guest experts and resources
  • No expiration date to training materials


Our June 2024 cohort is currently open for enrollment. Learn more here: www.writepublishsell.com/blab.

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