If you’re struggling to market and sell your book, you’re not alone. Many writers are frustrated and overwhelmed by all the many things they are told to do to market their book. Things that take a lot of time and energy and effort, and rarely have significant results.
My guess is that you’ve been focused on selling your book, right?
I’m sorry to tell you, that’s not going to work.
Before you start calling me crazy… I know this from trying a different method and watching book sales significantly increase.
You will make way more money and have a much larger impact by focusing on PEOPLE rather than focusing on selling one copy of your book.
The truth is, by focusing on building your platform rather than selling one copy of your book. One RAVING fan will outperform one book sale every time.
The reason your marketing efforts are failing is because you are focusing on the WRONG goal. You’re focusing on selling your book instead of growing your platform.
Marketing struggles boil down to one of three reasons.
- Lack of knowledge about your ideal readers / target audience
- Trying to do too many things without a clear plan or strategy
- Not building your email list
You should be able to add 1000 new email subscribers in 20 hours of work.
Only when you accomplish that should you start working on a bunch of other marketing initiatives.
Understand there are a lot of pieces of that puzzle that need to be working in conjunction with each other to make that goal achievable.
Let me ask you a question. Have you set your 1st priority for selling copies of your book but placed little to no focus on getting 1000 email subscribers?
You’re pretty normal if the answer is YES. But you’re probably also struggling with book sales.
Following traditional marketing methods rather than following a plan that focuses on focusing on the one thing that will bring the RIGHT traffic will make you feel like you’re stuck in a hamster wheel running at full speed ahead, with little relief in sight.
When you are doing too many things, especially in the incorrect order, you’re going to get overwhelmed and burnt out.
Even if your book is AMAZING. Good writing will never see the light of day without good marketing.
Does this look familiar?
The OLD way:

Oh, it hurts my head to look at too!
In the OLD way of marketing for authors, the marketing gurus fail to recognize the right order of these tasks.
It boils down to three things:
Audience, website traffic, and email list. But the HOW is really important.
The NEW Way:
You can attract the RIGHT readers, CONNECT with them in a very specific way, and NURTURE them so that they stay fans plus take specific actions to attract NEW readers.
The result of the new way allows you to make a living writing while not spending all your time on marketing. You’ll get to flip the time to results ration scale. And get back to being creative instead of spending so much time marketing.
Most authors spend 4 hours to get 1 reader. That’s a lot!
We’re going to flip this to 1 hour spent for every 4 readers.
Do I have your attention yet?
Writing more and marketing less IS possible.
But you have to be marketing the right way and getting the CORRECT readers.
If you’re interested in learning HOW to do this, you may be interested in the Readers on Demand Workshop.
This is a step-by-step approach to teach you EXACTLY the method we follow that has resulted in great increases in email list size AND book sales.
You CAN make a living as an author. You just probably need a better approach.
And we’d love to show you our approach!
Your workshop sounds wonderful! However, it is more expensive than I can afford right now.
Good luck with it!
I completely understand! We have lower cost options and you should definitely take advantage of the Free Women in Publishing Summit conference if you haven’t already registered: https://womeninpublishingsummit.com
I truly need help with platform, audience, website traffic, and building my audience. I felt like I was spinning my wheels and was over-focusing on marketing while robbing myself of precious writing and editing time. I welcome the support that it sounds like Readers On Demand offers.
Thanks Carol. We’re happy to be working with you. It is a very difficult balance, especially for the first time author – because you absolutely MUST take the time to put these systems and pieces in place to work for you, or the reality is, it will be very difficult to sell that book you’re working so hard on. Glad you made the investment in support. xo
Sounds like what I need but as I am a pensioner I don’t feel I can afford it. Is there any way around that problem?
I understand your concern on this issue. There are definitely lots of free and lower cost programs. I would start with the Women in Publishing Summit – if you’re not already registered for that, you can do so at https://womeninpublishingsummit.com. I can also offer a good bit of advice in a 30-min consulting session, which is only $75. That can be booked at https://katbiggie.as.me – or follow the blog – both WPS and the Women in Publishing Summit and you’ll get lots of great advice.
Hi Sherrie, I wanted to contact you regarding your Christmas elf book. I can’t find any contact info. Where can I reach you, many thanks Juliette