book marketing Archives - WRITE | PUBLISH | SELL
Surprise Publicity: Are You Prepared to Go Viral?

Surprise Publicity: Are You Prepared to Go Viral?

Social media is unpredictable. You can spend months or years carefully crafting your marketing message without success, then unexpectedly find yourself in the spotlight because of something random you shared on a whim. If your post goes viral, are you set up to...
How to Write Juicy Newsletters for Authors

How to Write Juicy Newsletters for Authors

Don’t Let Your Newsletter Stink! Everyone knows how crucial a successful mailing list is. Unfortunately, many writers are at a loss for what to say. They can write an entire book only to be stymied by email content! Others give it their best shot, but their...
4 Ways to Launch Your Book

4 Ways to Launch Your Book

Have you planned how you will launch your book? I am often asked about how authors should launch their books. To pre-order or not? How much time should it take? What factors need to be considered? What steps need to be taken? When do you need to start? Many factors...
Bad Book Reviews and How to Avoid Them

Bad Book Reviews and How to Avoid Them

No author wants to read bad book reviews. But they happen. The real question is, can you AVOID bad reviews on your book?  Conventional wisdom says that good books will get good reviews. So using that advice, all you need to do is write a great book. Not exactly easy,...
How to Find Your Amazon Book Rank

How to Find Your Amazon Book Rank

Once you’ve launched your book, you’ll want to see how it’s performing. One quick way to check in on your sales is to pop into Amazon to see your book rank.  While Amazon is just one website, it’s the biggest online sales platform for books, and it’s particularly huge...