The number one question we get asked about book marketing is “how do I find and reach my ideal reader?” If you’re struggling with reaching your readers, you’re not alone. Today I want to tell you about my friend Lila. She wrote a book for kids...
Social media is unpredictable. You can spend months or years carefully crafting your marketing message without success, then unexpectedly find yourself in the spotlight because of something random you shared on a whim. If your post goes viral, are you set up to...
Don’t Let Your Newsletter Stink! Everyone knows how crucial a successful mailing list is. Unfortunately, many writers are at a loss for what to say. They can write an entire book only to be stymied by email content! Others give it their best shot, but their...
Build a Super Engaged Launch Team A high energy team leads to a fun and successful book launch A super engaged launch team can make all the difference for your book launch! Your launch team, sometimes referred to as a “street team,” is the front line of your book...
Have you planned how you will launch your book? I am often asked about how authors should launch their books. To pre-order or not? How much time should it take? What factors need to be considered? What steps need to be taken? When do you need to start? Many factors...
