Nov 15, 2022 | Market

November 2022 IG Trend Report

Here’s Our Instagram Reels Trend Report for November 2022!

Ok, Instagram went on overload introducing new features after their Creator Week! This is so exciting, and we would love to hear if you have these features yet:

Adding audio to your posts
Add Message Button

We’re still waiting for the in-app scheduling option, but I did see on Facebook that you can schedule Reels now! Some of our accounts have the option to be eligible for new monetization tools, but we aren’t actually eligible yet for them. Have you seen that on your account? You can find it under Professional Tools >> More Tools.

This holiday season is bound to be a fun and busy one on social media, but it’s OKAY if you aren’t posting consistently during the holidays. Focus on engaging with other accounts so that you’re still seen as active, and resume posting after the holiday madness.

As of November 2022, the following are the most effective ways to use the app and see great, consistent results:

Speed up your video when lip syncing.

This is something that I’m ashamed to say took me a long time to learn! I had no idea how people lip synced so perfectly, but now I do. When you pick an audio and go to record yourself, change the video recording to 2x. I know it sounds counterintuitive, but it will slow down the audio as you lip sync so it will be easier to match up. BUT! Don’t make a lot of crazy eye or eyebrow motions or move your hands fast because then it’s obvious that you sped up the video footage. I learned this the hard way.

Produce an Instagram Live

Not only are Instagram Lives getting popular again, but Instagram is launching a producer studio where you’ll be able to stream outside of the app. It will only be available on Instagram.com, allowing you to use other graphics & external microphones and cameras. This one could definitely be a game changer for book readings, am I right?

Use Effects on All of Your Videos

It’s winter – if you’re adding any holiday themed videos, add some snow effects! Get into the spirit and your videos will definitely be rewarded with views and engagements. It’s one of the rare times where you can use a fun effect and not be worried it looks silly.

Speaking of prompts, if you need some Reels ideas, check out our Reels subscription where you’ll get 4 Reels ideas with step-by-step instructions specifically for authors!

Reels & Trends to Try This Month:

Favorite things trend. You don’t have to do books, but try out the “Sync” feature for the audio on this one.

Holiday Gifts Reel.

Use the Template for this one!

**Advanced Reel Challenge** To make sure your images line up, you can use the two squares in the bottom of the list of reels tools and it will create a see through so you can line up the images.