Marketing Strategy Not Working For You? - WRITE | PUBLISH | SELL

Mar 21, 2023 | Market

Marketing Strategy Not Working For You?

marketing strategy

Does your book marketing strategy consider your READER?

If you’re struggling to market and sell your book, you’re not alone and may be employing the wrong marketing strategy. Many writers are frustrated and overwhelmed by all the many things they are told to do to market their book. Things that take a lot of time and energy and effort, and rarely have significant results.

My guess is that you’ve been focused on selling your book, right?

I’m sorry to tell you, that’s not going to work.

Before you start calling me crazy… I know this from trying a different method and watching book sales significantly increase.

You will make way more money and have a much larger impact by focusing on PEOPLE rather than focusing on selling one copy of your book.

The truth is, by focusing on building your platform rather than selling one copy of your book. One RAVING fan will outperform one book sale every time.

One reason your marketing strategy efforts are failing is because you are focusing on the WRONG goal if you’re not focused on the reader. You’re focusing on selling your book instead of growing your platform.

Marketing struggles boil down to one of three reasons.

  1. Lack of knowledge about your ideal readers / target audience
  2. Trying to do too many things without a clear plan or strategy
  3. Not building your email list

You should be able to add 1000 new email subscribers in 20 hours of work.

Only when you accomplish that should you start working on a bunch of other marketing initiatives.

Understand there are a lot of pieces of that puzzle that need to be working in conjunction with each other to make that goal achievable.

Let me ask you a question. Have you set your 1st priority for selling copies of your book but placed little to no focus on getting 1000 email subscribers?

You’re pretty normal if the answer is YES. But you’re probably also struggling with book sales.

Following traditional marketing methods rather than following a plan that focuses on focusing on the one thing that will bring the RIGHT traffic will make you feel like you’re stuck in a hamster wheel running at full speed ahead, with little relief in sight.

When you are doing too many things, especially in the incorrect order, you’re going to get overwhelmed and burnt out.

Even if your book is AMAZING. Good writing will never see the light of day without good marketing and an excellent marketing strategy.

Does this look familiar?

The OLD way:

Oh, it hurts my head to look at too!

In the OLD way of marketing for authors, the marketing gurus fail to recognize the right order of these tasks.

It boils down to three things:

Audience, website traffic, and email list. But the HOW is really important.

The NEW Way:

You can attract the RIGHT readers, CONNECT with them in a very specific way, and NURTURE them so that they stay fans plus take specific actions to attract NEW readers.

The result of the new way allows you to make a living writing while not spending all your time on marketing. You’ll get to flip the time to results ration scale. And get back to being creative instead of spending so much time marketing.

Most authors spend 4 hours to get 1 reader. That’s a lot!

We’re going to flip this to 1 hour spent for every 4 readers.

Do I have your attention yet?

Writing more and marketing less IS possible.

But you have to be marketing the right way and getting the CORRECT readers.

If you’re interested in learning HOW to do this, we recommend you start with building a reader profile and learning how to get in front of your target reader. Once you have this knowledge about your reader, it makes it a lot easier to connect to them in a meaningful way.

If you’re interested in downloading our Readers on Demand Reader Profile worksheet, plus some tips on where to find those readers once you have them, simply put your email in the box below!

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