Are you thinking about running Facebook Ads? They can be a great tool – if you know what you’re doing! And if you don’t, you can easily waste a LOT of money.
The first thing you want to do, no matter what, is add your pixel to your website.
What is a pixel? OK, let’s start there. The pixel is a tiny snippet of code that you can add to your website that allows Facebook to track the activities of people who visit your site. Sounds a little creepy from a privacy standard, but it’s magical from a marketing standpoint.
Whether you’re thinking about doing Facebook ads now or in the future, I urge you to at least set up your account, grab your pixel and add it to your site. This way you start building information about people who are visiting your site before you need it. This data can help you when you start running ads.
Here are some posts that may help you:
How to set up your Facebook ads account (coming soon!)
How to install your pixel on your site (coming soon!)