Are You Creating Effective Facebook Ads?
A few weeks ago, I was a guest on #BookMarketingChat with Bad Redhead Media founder Rachel Thompson. It was a great conversation, and I wanted to share my advice with you. By the way, if you’re not following Bad RedHead Media on Twitter, you should be!
Facebook Ads can be an incredibly effective tool for boosting sales of your book or your products, but you can do more with Facebook Ads than just send people to your Amazon page or boost a post. In fact, Facebook Ads are more useful for building your fan base! Getting someone on your email list and tracking their actions is a very effective way to build your fan base.
Another note on this email list thing – it’s REALLY hard to convert cold traffic to a sale. So why not convert cold traffic to subscribers with a great lead magnet, nurture them and grow them through your email sequence, and THEN pitch to them?
But the first step is getting them to click on your ad!
Are you making these five mistakes with your Facebook Ads?
Mistake #1: Using Too Many Words. Facebook may approve a wordy ad but it won’t do well. You have to beat the scroll. It should take no more than 5 seconds for a Facebook user to read your ad.
Mistake #2: Leaving Out The Call To Action. You need to tell Facebook users what you want them to do!
Mistake #3: Using Bad Images. Put in the extra effort to size your images correctly for a Facebook Ad. It’ll look spammy otherwise.
Mistake #4: Missing Your Target. Facebook Ads are useless if you don’t target a motivated audience. Know who your audience is. Hang out where they hang out. Find out what they want to know. Look at what big names they follow.
Mistake #5: Laying Out Big Money. Start out with a small ad budget. I recommend $5/day, but you can go lower. Use multiple adsets, and gradually increase your budget on the ones that are getting good traction. Dump the ones that are not performing.
You may also be wondering about other ads, like Twitter ads or Google Adwords. My hostess, Rachel Thompson, noticed that Google Adwords helped her Amazon ranking but didn’t result in big sales. Similarly, with Twitter ads, I’ve heard mixed reviews. If your target audience is on Twitter, it can’t hurt to try, though.
The most important thing to remember is that you need to cultivate your fan base first. As I mentioned above, it’s very hard to convert someone on the first try. Get them invested in you, attached to you, bring them into your tribe. A Facebook user will have to see something 5-7 times before they bite the bullet and make the purchase.
Be patient, be persistent and you’ll see the payoff.
When done right – you too can convert leads at a low price point and high relevance, like this:
Want to chat about how we can help you with your Facebook ads or compelling copy for your email sequence? Sign up for a chat!