Marketing Archives - Page 2 of 6 - WRITE|PUBLISH|SELL
Substack for Authors

Substack for Authors

How many newsletters did you delete from your inbox this morning? No judgement. We all do it. You subscribe to someone’s newsletter and then…eh.  It’s a vital part of marketing in almost any industry, and it’s a massive sales driver for most authors.  But did...
Publishing Bottlenecks: 2021 Book Shortage

Publishing Bottlenecks: 2021 Book Shortage

It’s been all over the news: the publishing industry is careening towards a book shortage in the final quarter of 2021. And the ripple effects might last much longer than that! But what does it mean for authors? What is a book shortage? It’s true: Ingram and Bookazine...
Amazon A+ Content for Authors

Amazon A+ Content for Authors

2021 has been a huge year for changes at Amazon for authors. We’re all still feeling our way around Kindle Vella, and now they’re rolling out the new-to-us Amazon A+ Content program. It’s all part of some changes that should help authors – especially indie...
Podcasts for Authors: A Free Book Marketing Tool

Podcasts for Authors: A Free Book Marketing Tool

There are more than 30 million episodes of podcasts available to listen to right now. Just press a few buttons on your phone and they’re all there: literally millions of hours of content about every subject imaginable.  Your book could be one of those subjects.  You...
Ads for Authors: How To Reach Your Audience

Ads for Authors: How To Reach Your Audience

Royalties. It’s part of every author’s dream.  But times have changed since the times of F. Scott Fitzgerald and his wife living in the Ritz on an author’s salary. Millions of books are added to the marketplace each year. But I think we can all agree that it’s good to...
The Basics of a Book Blog Tour

The Basics of a Book Blog Tour

It can be a challenge to spread the news about your book, especially once the thrill of the launch is done. It takes a bit of recalibration for authors to figure out how to develop a long term strategy to ensure continued success. We love to use book blog tours and...