Is it a bad book? – Targeting Your Ideal Reader

Is it a bad book? – Targeting Your Ideal Reader

Sometimes the wrong person stumbles on your book, and there are just going to be those people who don’t like it. But sometimes these bad reviews come from bad marketing, along with targeting the wrong types of readers.
By ensuring you know exactly WHO your reader is, and making a concerted effort to market to that particular audience, you can make sure that reviews like this are far and few between. That they only happen when the wrong reader stumbles across the book.

Reaching Your Ideal Reader

Reaching Your Ideal Reader

Today I want to tell you about my friend Lila. She wrote a book for kids that was really beautiful. It had gorgeous illustrations from a wildly talented professional artist, she had a story that engaged children and shared a deeply personal – but somehow still universal – message. This book had everything going for it.

When I met Lila, she was trying to figure out how to market this book. As always, we sat down and talked about her ideal reader. It’s important to know your ideal audience when marketing your book and sometimes, your ideal audience isn’t the same as your ideal reader.

Why Authors Need an Email List

Why Authors Need an Email List

Karla sold over 1000 books in her recent launch, and we know that more than 50% came from her author email list. That’s the dream, right? To go headstrong out of the gates with a really solid performance. We have a lot of tools available to us as authors for marketing...
What worked really well in 2020

What worked really well in 2020

2020 certainly had its moments of frustration! I had such enormous plans for 2020. Like so many people, 2020 was going to be MY YEAR. I was finally going to burst forth from my chrysalis and sprinkle glitter and butterfly fairy dust all over the publishing world. And...