For indie authors, and even those authors published by small trade publishers and hybrid publishers, knowing how to think outside of the box when marketing your book is really important.
Sometimes the wrong person stumbles on your book, and there are just going to be those people who don’t like it. But sometimes these bad reviews come from bad marketing, along with targeting the wrong types of readers.
By ensuring you know exactly WHO your reader is, and making a concerted effort to market to that particular audience, you can make sure that reviews like this are far and few between. That they only happen when the wrong reader stumbles across the book.
Today I want to tell you about my friend Lila. She wrote a book for kids that was really beautiful. It had gorgeous illustrations from a wildly talented professional artist, she had a story that engaged children and shared a deeply personal – but somehow still universal – message. This book had everything going for it.
When I met Lila, she was trying to figure out how to market this book. As always, we sat down and talked about her ideal reader. It’s important to know your ideal audience when marketing your book and sometimes, your ideal audience isn’t the same as your ideal reader.
A well-designed author website is important. It allows you to connect with your audience, build your email list, and sell your books!