The Basics of a Book Blog Tour
It can be a challenge to spread the news about your book, especially once the thrill of the launch is done. It takes a bit of recalibration for authors to figure out how to develop a long term strategy to ensure continued success. We love to use book blog tours and...
Dying of a broken book marketing heart?
I love Brené Brown. Like LOVE her. If you aren’t familiar with her, google some of her TED talks on shame and vulnerability. As writers, it feels there is really nothing more vulnerable than putting our words, our creations, out in to the world for others to...
Four Ways to Rock Your Virtual Book Launch
Book launches used to be crowded, public events, often with lavish budgets to match the lengthy guest list. But the way we look at launch day activities has really changed, thanks to new technology and the real need to lock down during the pandemic. And there’s every...
Setting Goals for Your Book Launch
They say Rome wasn’t built in a day, and I’m here to tell you that a book about Rome wasn’t either! It takes more than just raw talent and passion to launch your book. You need a plan.
Is it a bad book? – Targeting Your Ideal Reader
Sometimes the wrong person stumbles on your book, and there are just going to be those people who don’t like it. But sometimes these bad reviews come from bad marketing, along with targeting the wrong types of readers.
By ensuring you know exactly WHO your reader is, and making a concerted effort to market to that particular audience, you can make sure that reviews like this are far and few between. That they only happen when the wrong reader stumbles across the book.