They say Rome wasn’t built in a day, and I’m here to tell you that a book about Rome wasn’t either! It takes more than just raw talent and passion to launch your book. You need a plan.
Sometimes the wrong person stumbles on your book, and there are just going to be those people who don’t like it. But sometimes these bad reviews come from bad marketing, along with targeting the wrong types of readers.
By ensuring you know exactly WHO your reader is, and making a concerted effort to market to that particular audience, you can make sure that reviews like this are far and few between. That they only happen when the wrong reader stumbles across the book.