You’ve seen the big book launches and maybe you’re asking yourself, how do I do a big launch like that?! The answer is simple: you need a plan, a strategy, and a map of exactly what you need to do, where, when, and how.
Or maybe, you’ve launched a book and don’t know what to do after the launch?
Today’s your lucky day, because I’m going to hand it to you, in a neat little package.
OUR NEXT COHORT BEGINS 6/22/26
What is Book Launch in a Box?
BLAB is a signature book launch program, designed to ensure you don’t miss any steps in preparing for your book launch. A major focus is on building your audience and getting reviews and buzz before launch, plus activities for launch day and beyond.
This is a comprehensive 6-month program covering 6 fundamentals to ensure both you and your book are ready for book launch and beyond.
We teach the strategy, provide the tools to implement, and create a container for success through self-paced work, (you receive an incredible digital workbook PLUS additional training content), live (virtual) Q&A sessions, Guest Experts, support in your implementation, and accountability.
The Book Launch in a Box! course is designed to help you:
- Reduce the OVERWHELM of launching your book
- Give you GUIDANCE and a PLAN for marketing and launch
- Ensure both you AND your book are ready to be marketed
- Teach you how and where to find readers and reviewers
- Give you the tools and resources so that you can take action steps to planning a fantastic launch
- Show you how to create your overall marketing strategy
- Provide community for support, inspiration, encouragement, and collaboration
We expect attendees to have some basic knowledge of technology associated with marketing – websites, social media, and email lists, or have someone they can hire to help them with these elements. We have some training programs included on this, but this is not a tech heavy tutorial program. It’s marketing strategy. We’ll be here to walk you through the steps and answer your questions to the best of our ability!
What Past Attendees Are Saying
What’s included?
In this course, you will get:
- 6-month program with on demand training (access and complete whenever you want) supplemented with live support
- 6 lesson modules – The Foundations of a solid pre-launch, launch, and post-launch marketing
- Q&As with the experts to support the trainings
- Instruction for using key marketing tools to grow your readers and reviewers
- Worksheets, templates, resources we’ve created to save you time and energy
- Private FB community for additional support
- Guest experts and resources
- No expiration date to training materials
BONUS Content! (We’re always updating and upgrading bonuses, so you can expect things like this)
- Brand new Digital Workbook to keep you on track with check lists and step-by-step guidance ($297)
- Consolidated list of trade and editorial review sites
- Curated list of bloggers, bookstagrammers, and other influencers who support book launches (over $1200 in value)
- 30 Days of Reels – if IG is your thing
- Email Sequence Template for Advanced Readers
- Email sequence template for general subscribers
- Discounts on other courses and program offerings
- Tutorials and trainings on how to do all of these things
- Guest experts and discounts on key tools for marketing
- Bonus courses and trainings – like how to write a hook and logline, running a successful kickstarter, forming partnerships to explode your launch
- and so much more!
Register Today Before Doors Close!
This live course won’t be offered again until June 2027
Module 1:
Building the Book Marketing Foundation
To sell books, you have to know WHO you are marketing your book TO.
Module 2:
Metadata & Positioning Your Book to Sell
You’ll learn how to position your book effectively, understand your target audience, and create a solid marketing strategy that aligns with your goals as an author.
Module 3:
Pre-Launch Activities
It’s in this stage that you create buzz, find readers, solicit reviews, and get people talking about your book.
Module 4:
Launch Day Strategy & Activities
Prepare for one of the most exciting milestones in your author journey – your book launch day.
Module 5:
Keeping Momentum After the Launch
Module 6:
What’s Next?
Now that you’ve published your book, consider these next steps.
Register Today Before Doors Close!
This course won’t be offered again until June 2027
FAQ
I'M LAUNCHING IN JUNE/JULY/AUGUST - SHOULD I JOIN?
WHEN DOES THE COURSE RUN?
Our next cohort begins 6/22/26. The program runs for a total of 6 months.
DO I HAVE TO ATTEND LIVE?
Nope! I’m calling it a LIVE program because I’ll be running live Q&A sessions, co-working sessions, and other events for you to join IF YOU CAN – to help you implement. But the course is designed so that you don’t ever have to attend a live event if you’re unable to do so. Everything is recorded. For the Q&A sessions – you’ll be able to post your questions in the Facebook group or send via email, and we’ll ensure they are answered – at the beginning of the Q&A session so you don’t have to watch the entire replay.
WILL I GET 1:1 COACHING?
We will not offer 1:1 coaching, but you will have opportunities to ask questions during our weekly Q&A sessions. Your individual questions will be answered through the program, so you can consider these mini coaching sessions!
I'M REALLY BUSY. DO I HAVE TO COMPLETE ALL THE WORK DURING THE PROGRAM?
HECK NO!!! The goal in the 6 months is to teach you the fundamentals of all of these elements and give you the tools and resources to know what is going to be the best approach to YOUR launch. By the end of the program, you will know exactly what to do and on what timeline works for you. You will implement that on your own timeframe. And we’ll be in the group ready to cheer you on and support that launch when it happens.
I DON'T LIKE GROUP COACHING PROGRAMS
Ironically, neither do I! And because of the bad experiences I have had in previous group coaching situations (for which I paid a lot of money!) I have structured this program in a way that is designed to make sure everyone is getting personalized feedback. All participants will receive the same training modules and the same resources, but through the live coaching sessions, Q&As and sessions with my team, I feel certain you will feel as if your specific questions are answered. Now, we’re not going to do the work FOR you unless you hire us to do that, but we’ll be giving feedback to your project. And if you’re unable to attend the live Q&A sessions, just get me your questions and I’ll record the answers.
WHAT IS THE INVESTMENT?
$997 for the full six months. Be sure to sign up while on Early Bird pricing, with coupon codes we’ll provide to our email subscribers. Not on our email list? Send us an email at info@writepublishsell.co and we’ll let you know if we have any active coupon codes!
HOW LONG DO I HAVE ACCESS TO MATERIALS?
As long as I’m still operating my business and keeping the program open. If I should ever decide to close down shop, you’ll be sent a message to go download any materials you still need.
I WOULD RATHER HAVE SOMEONE DO THIS FOR ME...
I hear you on this! We used to offer done for you marketing and launch services. Until we realized how much the author really needs to be involved in the process. However, once you learn the basics, you can hire a team to help you implement. We’ll cover this in the program!
I HAVE TAKEN A LOT OF BOOK MARKETING COURSES...
Probably not more than I have! 😉 Just kidding. I think what I hear in this question is… how will this program be different? Well, first of all, my background as an author of multiple genres AND a publisher AND a book marketing expert has allowed me to build a baseline of knowledge that is pretty expansive. This course teaches some elements I’ve never seen taught in other book marketing programs. This is NOT a quick marketing endeavor. This program is hard work and there’s a lot to do (again, we expect it will take you some time to implement it all) and is based off of a traditional publishing approach – because it works. If you’re in a hurry, need to speed launch your book, are rapid launching multiple books, or aren’t interested in a 3-6 month approach to your book launch, this program probably isn’t for you. AND.. Unlike a course where you just get told about concepts, we’re going to help you implement those concepts.
HOW MUCH TIME PER WEEK IS THIS GOING TO TAKE?
I'VE GOT A PUBLISHER - IS THIS WORTH IT?
Register Today Before Doors Close!
This course won’t be offered again until June 2027
This is my fifth novel, and for the first time, I really feel in control of the pre-launch and launch activities. I have my ARC readers lined up; the first few reviews are already up on Goodreads; I’m hitting my target market; and I’ve got lots of ideas to implement between now and 19th October. And that’s all thanks to Book Launch In A Box. Alexa and the team made sure I worked through everything step by step; and they were always ready to answer questions, no matter how trivial, or how often they’d been asked before.
Elizabeth Ducie, author of Murder at Mountjoy Manor, a cozy mystery set in an English village.
BLAB gave me so much inspiration because of the knowledge about the publishing and marketing world. I am a new author with only one book published, so this information was priceless.
Need a little more information? Check out our recent Q&A session on Book Launch in a Box!
Need a little more information? Watch the “Smash Your Book Launch” webinar!
Register Today Before Doors Close!
This course won’t be offered again until June 2027
