Everything you wanted to know about Book Launch in a Box before jumping in!
What is Book Launch in a Box?
BLAB is a 6-month marketing accelerator for authors preparing to launch (or relaunch) their book. It’s part strategy, part community, part accountability — and all about launching smarter, not harder. You’ll get:
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A robust digital workbook (in Notion)
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Six deep-dive modules on positioning, pre-launch, launch day, and beyond
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Live Q&A sessions with Alexa and industry experts
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Biweekly co-working/accountability calls
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A private Facebook group for 24/7 support
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Lifetime access to materials and updates
Who is it for?
This program is perfect if you’re:
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Publishing your first book and feeling overwhelmed
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Relaunching a book that deserves a second chance
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Already published but want to do better next time
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Looking for a framework, timelines, and clarity
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Tired of programs that don’t tell you how to execute
We welcome all genres — memoir, romance, nonfiction, children’s, sci-fi, you name it.
When does it start?
We kick off June 22, 2026 with an orientation and kickoff Q&A. Time TBD.
Weekly sessions alternate between:
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Q&As with Alexa and guest experts
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Accountability/co-working calls every other Friday
Can’t attend live? No problem. Everything is recorded and available on-demand.
What’s included?
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A powerful Notion-based digital workbook – with all the steps, checklists, and resources you need!
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Entirely revamped modules with timelines, checklists, and action steps
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Dedicated training on ARC teams, pre-launch buzz, and influencer outreach, when to put your book on pre-order, and creating the foundations you need for successful launch
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Fresh expert insights and tool walkthroughs
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Access to our team of experts and community for help and support.
Do I have to come to the live sessions?
Nope. You can complete the training at your own pace and still ask questions in the Facebook group, Community app, or via email. That said, the live Q&As are a great place to get personalized support and brainstorm with the group.
What does it cost?
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Full price: $997
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Current discount: $500 off (ends May 4, 2026)
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Payment plans available — yes, after May 4th.
WIP Society members: Check your membership area for your discount coupon code.
I joined a past BLAB cohort. Do I get the updates?
Yes! Anyone who joined in the last cohort can join us for another year of Q&As and live support sessions. If you joined prior to 2025, you can purchase the live Q&As and support calls for $97.
What if I haven’t finished writing my book yet?
Then you’re right on time. Marketing should not start one month before launch — it should start while you’re still writing. Even if you’re a year out, this program will help you lay the groundwork.
What results can I expect?
Participants have used BLAB to:
- Create a customer journey that leads people from discovery through book purchase
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Build ARC and launch teams from scratch (ie, learn how to find readers and reviewers!)
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Land trade reviews and awards
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Get featured in media
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Launch confidently — with a plan they can reuse again and again
But like anything worthwhile, you’ve got to show up and do the work. This isn’t a magic wand. It’s your launch control center.
What if I’m already in WIP Society?
WIP Society is our community under the Women in Publishing Summit and is not associated with Book Launch in a Box. However, members do receive a discount as a member. WIP Society is broad and focused on long-term author business growth. BLAB is your intensive book launch strategy builder.
Is there a refund policy?
We stand by our program. If you go through the entire thing, do the work, and see no results, we’ll offer a refund. But there are no “I changed my mind” refunds due to immediate access to all materials and ongoing updates. Since you have the opportunity to come back through the program again in the next cohort, even if “life happens” you’ll still be able to use this program.
TL;DR: Should I join?
If you’re launching a book in the next year and want structure, support, and step-by-step training (plus a group of incredibly kind, whip-smart authors), this is for you.
We start June 22nd.
Grab the $500 off while it lasts!
Questions? Email us anytime.
We can’t wait to support your book launch journey!
