by Alexa Bigwarfe | Apr 26, 2021 | Authors, book launch, Marketing
Sometimes the wrong person stumbles on your book, and there are just going to be those people who don’t like it. But sometimes these bad reviews come from bad marketing, along with targeting the wrong types of readers.
By ensuring you know exactly WHO your reader is, and making a concerted effort to market to that particular audience, you can make sure that reviews like this are far and few between. That they only happen when the wrong reader stumbles across the book.
by Alexa Bigwarfe | Apr 16, 2021 | Authors, children's books, Marketing
Today I want to tell you about my friend Lila. She wrote a book for kids that was really beautiful. It had gorgeous illustrations from a wildly talented professional artist, she had a story that engaged children and shared a deeply personal – but somehow still universal – message. This book had everything going for it.
When I met Lila, she was trying to figure out how to market this book. As always, we sat down and talked about her ideal reader. It’s important to know your ideal audience when marketing your book and sometimes, your ideal audience isn’t the same as your ideal reader.
by Alexa Bigwarfe | Mar 25, 2021 | Uncategorized
Sometimes the stories women are telling fall into the category of nonfiction, while other times, women are using fiction as a way to tell powerful stories and open the door to important conversations. In both cases, these stories make us think and challenge the way we think about the world around us.
by Alexa Bigwarfe | Feb 18, 2021 | Advice, Authors, Marketing
A well-designed author website is important. It allows you to connect with your audience, build your email list, and sell your books!
by Alexa Bigwarfe | Feb 9, 2021 | Advice, Fiction, Writing tips
You’ve always wanted to write a romance book, but as you’ve started researching, you realize, there’s a lot more than meets the eye. Maybe you’ve started connecting with other writers and when they ask what you write, you respond, “Romance” only to be asked: “what...
