Business Tools for Authors
As you grow your business, you’ll be in need of some key business tools.
Beginning Authors Needs:
- Editing tools (ProWritingAid)
- Website (Pub Site or WordPress)
- Email CRM for growing your email list (ConvertKit)
- Basic book keeping (Can start with excel)
- Tools to create graphics for marketing (Canva)
In the beginning, you’ll want to make sure you’re keeping everything organized, including your BOOKKEEPING! Best advice – get a credit card you ONLY use for purchases related to your writing (anything related, to include conferences, marketing expenses, anything you buy to further your writing career) and set up a business bank account or at LEAST a separate checking account so that only business income and expenses are through this account.
As you grow, and perhaps add on additional services, you’ll want to expand the tools you have to accommodate your growing business.
Here’s more info on and links to learn more about my favorite business tools, starting with your beginning needs and moving to more advanced. Trust me, the list could go on and on and on! I use most of these daily.
Self-Editing is more than just editing your books. What about emails, blogs, newsletters, etc?
ProWritingAid: Every author needs a tool to self-edit! This is a comprehensive tool for writers that offers more than just grammar and spell checks. It provides detailed reports to improve your writing, including style, word choice, readability, and even plagiarism checks. It’s particularly useful for authors in refining their manuscripts, ensuring clarity, and maintaining a consistent style. It also integrates with various platforms like Microsoft Word, Google Docs, and Scrivener, making it a versatile tool for writers working across different software. Get a 40% discount on ProWritingAid here.
There are so many website platforms out there. The one you select will come down to your comfort level in using the tool, how much effort it takes, etc.
I use primarily WordPress and Pub Site.
Pub Site is a website platform specifically designed for authors and books. Pub Site is a comprehensive and easy-to-use website builder tailored for authors. Its focus on book promotion, combined with user-friendly design, social media integration, and e-commerce capabilities, makes it a valuable tool for authors looking to establish a strong online presence and directly engage with their readers.
I’ve tried and worked with MANY email management tools. In choosing the best one, try out the free trials, and see what’s easiest for you to manage. You might check out Flow Desk, MailerLite, ConvertKit, or numerous others.
ConvertKit is hands down my favorite. It’s a powerful email marketing platform designed primarily for content creators, including bloggers, authors, and online entrepreneurs. I find it really easy to use and set up landing pages, forms, sequences, tags, etc.
Business growth Tools
The following tools might become necessary as you grow, depending on what you’re adding into your author business.
- Project management/collaboration/organizational tools
- Business management tools
These are some of my favorite business growth tools
- Acuity Scheduling: This is for those of you offering appointments of any type. Maybe you’ve started a podcast or you’re offering consulting calls, or want to have a way to book “coffee chats” or collaboration sessions. Acuity is my favorite online appointment scheduling software. It allows clients to view your real-time availability, book their own appointments, and even pay online. For authors, it can be an essential tool for scheduling book signings, consultations, interviews, or any other appointments. It syncs with your calendar to prevent double-booking and can handle everything from sending confirmation emails to clients to reminding you about upcoming appointments. Check out Acuity here!
- Google Suite (now Google Workspace): This is a collection of cloud computing, productivity, and collaboration tools developed by Google. It includes apps like Gmail, Docs, Sheets, Slides, and Drive. For authors, Google Workspace offers an easy way to write (Docs), plan and track book projects (Sheets), create presentations (Slides), and store all their work securely in the cloud (Drive). It’s particularly useful for collaboration, allowing multiple users to work on documents simultaneously and access them from anywhere. Google Workspace
- 17Hats: This is a business management tool designed for solopreneurs and small businesses. It’s particularly useful for streamlining operations and staying organized. Key features include project management, invoicing, contract signing, and bookkeeping. It’s an all-in-one platform that allows you to manage client interactions and business tasks from a single interface. For authors, this can be useful for managing book projects, tracking sales, and handling any freelance or consulting work they do on the side. I have personally been using 17hats since they were a brand new company, and I LOVE it. Check out 17hats here; you’ll save 50% off your first year with my affiliate link!
- QuickBooks Online: This is an online accounting software widely used by small businesses and freelancers, including authors. It’s designed to handle all aspects of financial management, from invoicing and expense tracking to tax preparation and financial reporting. For authors, QuickBooks Online can simplify the often complex task of managing finances. It allows you to track sales and expenses, manage invoices, and even run payroll if you have any assistants or contributors. The software can connect to your bank account and credit cards, automating much of the bookkeeping process. Additionally, it provides valuable insights into your financial health, helping you make informed decisions about your author business. Check out Quickbooks Online here.