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Ads for Authors: How To Reach Your Audience - WRITE|PUBLISH|SELL

Royalties. It’s part of every author’s dream. 

But times have changed since the times of F. Scott Fitzgerald and his wife living in the Ritz on an author’s salary. Millions of books are added to the marketplace each year. But I think we can all agree that it’s good to dream about what can happen.

And, even with the publishing industry changes, let me assure you that there are plenty of authors making big dollars in royalties each month.

How can you make more money as an author?

But selling books is HARD WORK. I don’t want to be a Negative Nelly – but I look at stats every day. And I can tell you this: social media can help you grow your audience, but if you’re relying on your social media to get it done for you in terms of book sales, it’s a road that takes time and lots of energy to build. Social media is one tool in the toolbox, but it can’t be your only tool. 

That’s where ads come in. 

I wrote my first book in 2013. I know I often say that earning money as an indie author is a marathon not a sprint, but most authors would be forgiven for not expecting a book published nearly 10 years ago to still be bringing in much money every month. 

But a few years ago, after learning more about Amazon ads, I decided to make this long-languishing, but deeply personal book my guinea pig for testing my new knowledge. I tweaked and adjusted, and over time I built a pretty decent Amazon ad. It was so good that I’ve kept running it for 4 years. I’ve not promoted or marketed this book in any other way since this ad started running. 

And because this book is getting in front of not just readers but the RIGHT readers in the place where they’re already ready to make a purchase (Amazon), it’s selling. Consistently. 

Every month, I get a check from Amazon for about $250 for this book alone. WITH NO OTHER MARKETING. I’m not blogging, Instagramming, podcasting, or promoting this book in any other way except Amazon ads.

And even when I deduct my ad expenses, I’m clearing about $150 a month from one book that I don’t do a single other thing to promote. That may not sound like a lot, but it’s $1800 a year that I didn’t have to work for. And can you imagine how it would be selling if I was taking other actions to direct people to the book?

No, it won’t pay my mortgage or for braces. But it goes towards family vacations and dinners out and creating memorable times together. Having that income helps me create something special in my life that wouldn’t be possible without it. 

Ads for Authors: An On Demand Workshop

If you are ready to do the same for your book – whether it’s a book you’re still writing, or a book you launched a while ago – join me and bestselling indie author Kirsten Oliphant for my brand new premium workshop on Ads for Authors.

We talk about…

  • How to run ads on Facebook and Amazon
  • Whether ads on either platform are right for your book (or not)
  • The timing and strategy for running effective ads that get results

I’ll tell you up front that Kirsten is not from a marketing company – she’s an indie author who is literally supporting her family with 5 figures in Amazon royalties every month. And that’s just her Amazon revenue. 

And she did it by building smart Amazon and Facebook ads. 

Kirsten has grown her career by writing great books and pairing them with great ads. If you’re ready to do the same, I recommend you grab this workshop!

Ads for Authors On Demand Workshop

As a special bonus, everyone who registers will get a recording of the fantastic webinar Kirsten did about writing to market. If you want to take your author earning to the next level, writing books that speak to what the audience is seeking is vital!

click here to grab it on demand!